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Wendy’s Opens Virtual Shop in Meta’s Metaverse

Wendy's Opens Virtual Shop in Meta's Metaverse

Wendy’s has opened a virtual reality restaurant in the metaverse, NJ.com reports on Wednesday (April 13).

The fast food chain has partnered with Meta Horizon Worlds to introduce the new virtual restaurant, which debuted on April 2. The Wendyverse, as it’s called, comes with a Wendy VR website where players can meet friends, along with a VR basketball court that lets players throw hoops.

It’s accessible to those who have Meta Quest 2, although those who don’t can access it as an online viewer-only version.

Wendy’s operates over 6,500 physical restaurants around the world. It’s probably not the only restaurant to make it into the Metaverse’s lineup of digital VR experiences.

Metaverse projects have become more popular since last October, when Facebook renamed its company to Meta, and began focusing more on the prospects of the virtual world.

“The full vision of the metaverse may be a long way off, but brands need to start experiencing what their metaverse presence will be now,” said Vishal Shah, Vice President of Metaverse at Meta. “There are experiences like Horizon Worlds that can give people a sense of what it means to be together in an experience – it’s a great place to start.”

See also: Wendy’s-Google Cloud Combo aims to raise the bar for digital offerings in QSRs

PYMNTS writes that Wendy’s has partnered with Google Cloud to offer a new suite of data analytics, artificial intelligence (AI) and more, which will help bring new services to stand out in the quick-service restaurant space.

The partnership may come along with the use of Google Cloud’s data warehouse BigQuery, and its Looker data analytics product, which will use cloud AI to improve demand.

The report notes that restaurants are much more digital than they were just a few years ago. The pandemic has led to an influx of ghost kitchens where restaurants were running digital-only order kitchens, with no consumer presence.

New contactless tools have also appeared, such as QR codes, which are now widely used in restaurants.

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