Freeze The Fear With Wim Hof was intended to teach viewers about the power of ‘taking ownership’, but many said it simply made them cold.
In the new prime-time show, Dutch ‘Iceman’ Wim Hof plunges celebrities like Alfie Boe, Gabby Logan and Tamzin Outhwaite into ice as an extreme self-help method.
“There’s a natural strength in the cold,” he says. “When we embrace it, the magic happens.”
The new primetime show sees Dutch ‘Iceman’ Wim Hof celebrities like Alfie Boe, Gabby Logan and Owain Wyn Evans (above) plunge into ice as an extreme self-help method
Viewers were impressed by Wim Hof but were put off by the show in general and jokingly wondered if it was a ploy to make the cold attractive as heating prices soar
Hof is an enthusiast of extreme endurance, whose antics plunged himself into the ice and earned him 26 Guinness World Records.
He ran a half marathon barefoot through the Arctic snow and climbed Everest to 24,000 feet in just his shorts.
He also loves breathing techniques, yoga, extreme balancing and motivational speaking, and has wrapped it all up in the highly marketable Wim Hof method.
Celebrities spend six weeks with Hof in northern Italy, where they perform a series of challenges designed to help them “freeze the fear.”
“This isn’t about being tough,” Hof says. “It’s about taking ownership of the power of your own mind.”
The first task of the series saw the stars plunge into a pool of water in the ice. Pictured, Strictly Come Dancing pro Dianne Buswell felt the benefits immediately
Several viewers agreed with the concept, but said it would have worked better if “real people” had been given the chance, rather than celebrities
But while viewers were impressed with the hard man, many failed to understand the point of the show. Some even jokingly wondered if it was a trick to paint cold in a positive light as heating costs rise.
Someone tweeted: ‘Thought I was learning about Wim Hoff and cold therapy and not watching millionaires in trouble #FreezeTheFear.’
Another posted: ‘#freezethefear Look how wonderful it is to be cold!!! Is this a government sponsored information show to get us to turn off that central heating?’
A third wrote: ‘Very disappointed with #FreezeTheFear – Rather than delving deeper into the breathing techniques, physiological effects and balancing the mind.
“The show was just more beige light entertainment with a few gimmicks in it. The concept devalued.’
Wim Hof gave the celebrities advice as they dived into the water (pictured). The program is hosted by Holly Willoughby and Lee Mack (right)
Others defended the show saying it was just a bit of much needed escapism
Several posters were on board with the concept, but said it would have worked better if “real people” had been given the chance, rather than celebrities.
“I prefer to look at ordinary people who have survived cancer, recovering addicts or people who really need to change their outlook on life, rather than those who are paid (probably a small fortune) to improve their profile,” one wrote.
Others, however, defended the show, saying it was a bit of much-needed escapism.
One tweeted: ‘Absolutely brilliant, but insane. Jump into icy water and abseil with a view of the cliffs. Eek.’
A second came in: ‘#FreezeTheFear was in charge tonight. I would love to do all those things. But I was glad to be home watching with toast and hot chocolate. #wimhof.’
On the second task, the celebrities left the camp and hiked through the snow to a rocky outcrop
The stars had to conquer their fears to rappel down the mountainside (photo)
The stars live together in a luxurious yurt, complete with plush double beds and quality furnishings
All the celebrities participate for different personal reasons and hope they will feel happier, healthier and stronger from the experience
The first task of the series saw the stars plunge into a pool of water in the ice.
Alfie Boe came out of the ice and said, “It’s emotional. You connect with everything in the past, you connect with all the things you wanted to change about yourself.’
Dianne Buswell added: “It’s so exciting when you put your head under it.”
“My blood feels champagne fizz,” rapper Professor Green gasped.
The celebrities then had to hike through the snow to a rocky outcrop and rappel back to camp, where they stay in a single luxury yurt.
With each task, they get words of encouragement from Hof, who believes that resisting the cold is about “waking up the deepest part of the brain” and becoming “the alchemist in your own body.”