Perfect Corp’s new trend report highlights a shift in focus to low-maintenance hair procedures, natural tones, and healthier hair in 2022.
New York, April 13, 2022–(BUSINESS WIRE)–Perfect Corp., a leading manufacturer of artificial intelligence (AI), augmented reality (AR) and beauty and fashion (AR) technology solutions provider, today released its latest Global Beauty Trends Report, “Best Hair Color Trends for 2022 World: Global analysis of YouCam Apps’ virtual hair color experience data, revealing the biggest consumer hair trends and hair color preferences. The report analyzes the big data gleaned from Perfect Corp.’s award-winning suite of YouCam applications. , which currently has more than 1 billion downloads globally. YouCam’s suite of apps includes thousands of AR and AI makeup and makeup filters and products that consumers can try virtually. The report focuses on big data obtained from nine major regions including the US, UK, France, Germany, Spain, Brazil, Mexico, Japan and China.
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Perfect Corp reveals the world’s hottest hair color trends in its new Global Beauty Trends Report (Photo: Business Wire)
Perfect Corp’s beauty trends report reveals the transition to natural hair color and hair health
During the pandemic, the consumer’s hair routine has evolved significantly. With lockdown and social distancing measures in place, consumers have stayed home and embraced low-maintenance hair procedures, opting to grow their natural roots and nourish their hair with self-care regimens. Consumers are also turning to online channels and augmented reality virtual experience tools for hair inspiration during the pandemic. Perfect Corp’s latest global beauty trends report reveals. That even with the easing of pandemic restrictions, these hair trends have persisted. The report highlights top consumer behaviors and hair color trends including:
A boom in the popularity of natural hair colors, rich browns are seeing a surge in virtual experiences globally
An increase in silver hair dye experiences as consumers continue to embrace low-maintenance procedures and celebrate their gray roots in new fashionable ways.
The continuing popularity of bright colors, as consumers seek to experiment and play with hair color in fun ways
A surge in virtual experiences during spring and fall, as consumers look for hair color inspiration ahead of the winter and summer seasons
A new focus on hair health, as consumers embrace natural hair colors and care procedures that will maintain hair condition and reduce damage
The need for virtual augmented reality hair dye experience tools, as consumers embrace digital first mindsets and look for virtual experiment tools as a way to feel confident about their next hair makeover.
AR technology’s growing role in driving sustainability in the hair color industry, as brands abandon hair bundle color swatches in favor of digital alternatives
Leveraging big data insights to empower hair color brands and boost consumer engagement
Alice Chang, CEO and founder of Perfect Corp. The big data provided by Perfect Corp.’s YouCam application community can. To enable hair coloring and hair care brands to better understand their customers, and adjust omnichannel strategies for success. “
To download the full Q1 2022 Global Beauty Trends Report, click here.
About Perfect Corp..
Perfect Corp. is a leading provider of SaaS AI and AR beauty and fashion solutions dedicated to transforming shopping experiences by enabling brands to embrace the digital-first world. Partnering with the biggest names in the industry, Perfect Corp’s suite of solutions offers businesses synergistic technology-based experiences that facilitate sustainable, highly personalized and engaging shopping journeys, as well as empowering brands with the next generation of consumer goods. Perfect Corp. A complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a platform for consumers to virtually try out new products, perform skin diagnostics, edit photos and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
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major company: Tony Tsai at [email protected] or by phone: +886-2-8667-1265, ext. 2167
United States of America: Jacqueline Agudlu at [email protected] or by phone +1917-935-8232
Japan: Ryusho Hosaka at [email protected] or by phone: +81-3-5875-6651
China: Winter Zhang at [email protected] or by phone: +86-166-2139-1855
The United Arab Emirates: Alaa Salameh at [email protected] or by phone: +971 0559655728
Europe: Jessica Theant at [email protected]
Mexico: Ingrid Motta at [email protected] or by phone: (+521) 5512491739
United kingdom: Will Parrott at [email protected]