Krispy Kreme offers Americans aching at the gas pump a chance to strike a deal on a delicious dessert.
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Starting Wednesday, select Krispy Kreme locations will offer dozens of original glazed donuts for the same price as a gallon of gas. The price of the buns, which will be determined every Wednesday through May 4, will be based on the average national gas price on Monday of each week.
Guests can purchase up to twenty original donuts from participating shops, in the car or pick up by ordering online and through the Krispy Kreme app.
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The increase comes as inflation jumped 8.5% in March from its level a year ago, the fastest pace since December 1981, when inflation hit 8.9%. The price of gasoline jumped 18.3% in March on a monthly basis and has risen 48% in the past 12 months.
According to AAA, the national average price for regular unleaded gas fell to $4.11 per gallon on Monday. The national average for regular, unleaded gas hit a record high of $4.33 a gallon on March 11 as the Russian war in Ukraine sent oil prices skyrocketing.
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According to the company’s website, dozens of original Krispy Kreme glazed cupcakes currently cost $15.99.
“While Americans are dealing with higher PPG – the price of a gallon – of gasoline, we are lowering the price of PPOG – per Original Glaze,” Dave Skeena, Krispy Kreme’s chief marketing officer, said in a statement. “For the next several Wednesdays, we hope that providing a little shrink for a donut can help share some smiles during tough times.”
The latest promotion comes after Krispy Kreme offered free donuts to blood donors in January to help the Red Cross address shortages across the country. In 2021, the company is also giving away free donuts daily to customers who have been vaccinated against COVID-19.