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Krispy Kreme ties donut price to gallon of gas amid inflation

Krispy Kreme ties donut price to gallon of gas amid inflation

As gas prices in the United States hover near record levels, Krispy Kreme aims to lure cash-strapped motorists by promising a can of donuts for the same price as a gallon of unleaded.

The North Carolina-based chain said it will use the national average price for a gallon of gas as the benchmark for the price of twelve glass donuts.

Discounted boxes will be available in stores and online every Wednesday through May 4 – with prices updated every previous Monday to reflect gas prices.

“Inflation and rising gasoline prices are dangerous and are forcing families to make difficult trade-offs,” Krispy Kreme marketing chief Dave Skeena said in a statement. “We know that even though gas prices are going up, people have to be outside anyway.”

This week, 12 donuts from the chain will cost customers $4.11 — the same price listed as the national average cost for a gallon of gas, according to data from AAA. The donut box itself costs about $10.

The upgrade was revealed this week ahead of the Labor Department’s release of its March consumer price index, which showed inflation rising to 8.5%. Inflation rose at its highest rate since December 1981.

Crispy Cream
Food prices are on the rise as inflation hits American households.
Stephen Yang
gas station sign
Gas prices were a major driver of severe inflation in March.
Getty Images

High oil and gas prices have been a major source of pressure on American households, as the Russia-Ukraine war further disrupted a global energy market that was already struggling to keep pace with demand during the COVID-19 pandemic.

Food prices are on the rise, too, regardless of whether Americans choose to eat at home or buy meals or snacks from companies like Krispy Kreme. Grocery prices jumped about 10% in March, while prices for food bought outside the home jumped 6.9%.

Overall, the cost of food jumped 8.8% in March compared to the same month last year.

Rising prices have caused some diners to abandon expensive dinner options such as beef and other meats.

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