Chicopee, Mass – (work wire) — Ensa, the leading manufacturer of medical cannabis and adult use in Massachusetts, announced its plans for annual in-store events on April 20. 4/20 is the Super Bowl for cannabis. It is a nationally recognized day to explore, learn and celebrate all about cannabis. Each year, Insa is known to host 4/20 exciting and captivating events at its retail locations. This year, they’re doubling down, hosting a 4/20 celebration in this reality, virtual party.
Behind the scenes in the world of INSA
This year 4/20, Insa is inviting its customers to step into the virtual reality of the wonders of cannabis. At its Massachusetts-based retail locations in Salem and Easthampton, and both stores in Springfield, Insa invites consumers to participate in a completely virtual world. The immersive experience puts power in the consumer’s hands with oculus headphones that will be on display at each location to transport people and explore a first-of-its-kind virtual reality tour.
An immersive “Choose Your Own Adventure” experience that will give customers a behind-the-scenes look at cannabis cultivation, the Insa Lab, and the kitchen, where the culinary team crafts their award-winning food. Anyone who wants to learn more about the cannabis industry will be happy to see first-hand how they grow high-quality cannabis and make their own decadent sweets.
Virtual reality, real cannabis
However, the Insa 4/20 celebration isn’t all virtual. What would a 4/20 celebration be without cannabis? Back in the real world at the Insa location in Salem and West Columbus Avenue in Springfield, local food trucks will serve up snacks, and consumers at all locations will get free gifts and fun surprises, and of course great deals on Insa cannabis.
“Every year on 4/20 we try to push ourselves to hold an exciting event to wow our existing customers and educate consumers less familiar with cannabis. I think we really outdid ourselves this year and I hope our customers will agree with that,” said Peter Gallagher, co-founder of Ensa. We are excited to welcome people as they take a peek behind the Insa curtain and gain a better understanding of the cannabis industry and how Insa products appear on the ground.”
Ensa is no stranger to exciting events. This year’s 4/20 event is a follow-up to last year’s hugely successful “Insanity Circus”, as well as the Hunted Harvest Halloween event at their Salem location, which AdWeek called one of the top 5 cannabis marketing moves of 2021.
Customers can access the Ensa virtual reality experience at the Insa medical and adult retail locations in Springfield, Salem and Easthampton on 4/20. To learn more, visit Insa.com.
Ensa is a cannabis brand that improves people’s days. At the heart of Ensa’s success lies its leadership team – childhood friends Pete Gallagher and Pat Gotschlecht opened their first dispensary in 2017. Frank Gullferey and Kevin Sparks are leading artisans in the cultivation of high-quality cannabis. Chef Julian Rose brings creativity and unique training to the cannabis industry with 40 years of experience working as a chocolatier and pastry chef. Chris Geoffrion works tirelessly with his lab team to distill flowers to concentrated perfection.
The most award-winning brand in HighTimes Massachusetts Cannabis Cup, Insa specializes in every step of the medical cannabis use process for adults, from seed to store, and takes pride in educating each customer and helping each customer meet their unique needs. Headquartered in Chicopee, Massachusetts, Ensa products are sold in its own retail stores in Easthampton, Springfield, and Salem, as well as in other retail stores throughout Massachusetts. They also have operations in Pennsylvania and Florida. More information about Insa and its products can be found at insa.com.