If you’re waiting for the metaverse revolution, you already missed it

If you’re waiting for the metaverse revolution, you already missed it

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Facebook invested $10 billion in the metaverse. It is so optimistic about this new state of being that it changed the name of the parent company to dead.

This seems like a timely investment, as Goldman Sachs puts the value of the metaverse at $12 trillion. That’s more than enough to buy Dow Jones’ top 30 companies, including Apple and Microsoft at today’s prices…and leave enough money to enjoy 58 billion large Dominoes pizzas and 2.5 billion bottles of Dom Perignon to wash them down.

With so many investments and market expectations being made for what is out there atit is easy to miss what is here.

The metaverse has already changed the way we live and work, providing us with a hybrid state of being right now.

Some technological advances are so great, they are changing our behaviour. The Is that true Big changes change perceptionAnd So much so that it is difficult to remember what life was like before their arrival.

Our current hybrid existence falls into the latter category. I think that’s why so many consumers, investors, and even technologists don’t have access to it, misunderstanding the possibility of linking it to an all-digital existence that will never make it.

Hybrid Verse

Our new existence is what I like to refer to as the “mixed verse.”

There are a lot of terms for something close to this concept – mixed reality, extended reality, and hybrid reality are just a few.

I think these terms are insufficient as they reflect a fundamental misunderstanding of how to access and interact with the metaverse.

I think it’s best described as a “mixed verse”. It is not a mixture of facts, or an extension of one reality or another. It is a veritable amalgamation of three different states of existence – the physical universe, the Internet of Web 2.0, the data-driven world, and metaverses.

Hybrid verse is here now, and unless you’re reading this story as a hard copy in your cabin in the woods, you live in it.

This new state of being has crept into many of us. As many look to the next stage of the human experience – universal existence – I would argue that our mixed way of life is not going away any time soon.

La Bolognese in Metaverse

Certain experiences are impossible to replicate or undesirable in the virtual world. If you like to cook, you’ll want to see, touch, and smell your organic tomatoes before you buy them…not to mention eat them, after you’ve finished sauteing them in spaghetti sauce.

Of course, you might also want to see the sustainability testimonials of the farmer who grew those tomatoes, in the store and before you go out. You may also want an interactive assistant to remind you to pick up heavy cream when it notices that you’ve purchased every other Bolognese ingredient and are about to leave without it in your cart.

In a perfect world, none of these elements are replaced by any other – they are all necessary, but synergistic when combined in a clever way.

It’s more than just a combination. It’s a hybrid, bringing out the best of the physical, data, and virtual worlds. This hybrid verse idea incorporates a very human technology into a truly willing and adaptable generation.

This mixed verse integrates intelligent, personal, and immersive digital content into our physical reality. It is a world that seamlessly blends the physical and the virtual, encouraging interaction with, and between, organic, digital and object.

At the moment, we don’t think of hybrid verse in our lives, except perhaps for its more recent applications. We use our GPS-enabled phones to catch a Pokémon on its way to the subway, or a 3D Whitney Houston tours the world eight years after her death or a surgeon performs remote surgery on a patient thousands of miles away with a robot and augmented reality technology. glasses.

But artificial intelligence has a real place in our physical environment. And integrations are getting closer and more advanced.

Present and Promise 3.0

The concept of the metaverse, and the breakthroughs provided by hybrid verse, are made possible by Web 3.0.

If Web 1.0 gives us the ability to deliver massive amounts of data over long distances, and Web 2.0 gives us the ability to easily share rich content, interact and create our own vision, Web 3.0 will adapt and provide experiences and information before you even know you need it.

Rather than just bringing notifications and analytics into our daily existence, I see the next stage of 3.0 connected to AI-generated characters that look like people, and are stylish, helping guide us through our day.

We’ve already seen it with digital folks like Roth, an avatar that makes a very accurate representation of a human being – to the point where you might feel like you’re in a web conference rather than a website.

Ruth works as a “cookie trainer” for the Nestle Tollhouse website. If you visit the site today, Ruth will help you bake cookies in the real world.

For now, the interactions with Ruth in Hybrid Verse are fairly simple. Ruth will display a list of questions about your preferences, level of experience as a baker, and what ingredients and equipment you have on hand. With this information, Ruth will guide you to the recipes that work for you.

When Web 3.0 begins to reach its full potential, you may have the ability to give Ruth access to a smart kitchen app that comes with your refrigerator and oven, which can provide a real-time inventory of ingredients. (At least one hardware provider — Samsung — already collects this information.) Ruth can use this information to predict whether you plan to bake something, what ingredients you might already have in your kitchen and what you might want to bake based on advance recommendations.

From there, it’s a short step to making cookies with your out-of-state school-going kid, helping him roll out dough in a metaverse-based virtual kitchen… all while working under the tutelage of our friend Ruth.

Incorporating this technology would be a slow mist of smoothing – not an evolution. Machines will never be invasive; They will be complete. Over time, synergistic experiences, such as those mentioned above, will become more predictable and more universally adopted.

Relationships within the verse

Nestlé is a step ahead of the curve, expecting digital people who can seamlessly navigate our physical world and metaverse. I think that, soon enough, other companies will need to start thinking about how their brands can transition between these different universes as well.

I am fascinated by digital people – those who are more than just digital assistants or online support. These AI-driven avatars can enhance the real-world productivity of a company’s customers and prospects, helping them overcome limitations and achieve real-world results.

As smart homes and smart offices become more pervasive and integrated, digital people will literally be able to suggest improvements and improvements to our lives before we even realize we need them. Just like real people.

Unlike real people, digital people have the ability to always stay put and always learn. They can interact with and adapt to customers, providing customized service on an almost unlimited scale. They can also overcome cultural, linguistic, and geographic limitations, and implicit bias, creating exemplary, personal, empathetic, and actionable customer service experiences. They are virtual assistants that work in the real world to enhance real, tangible productivity. It enables us to transcend our normal limitations.

Present and future country

The idea of ​​an all-digital existence – the metaverse – represents a future so different from our present reality that it is hard to imagine.

This is exactly why a full-time existence in the metaverse makes no sense, at least with anything currently on the technological horizon.

Hybrid verse will continue to add value and efficiency to our lives, while also helping us overcome our physical limitations. The value it offers is so smooth that it is almost invisible. Over time, we won’t think of it as a “hybrid verse” at all – it will just be a “fact”.

Hybrid verse is the future of human existence. And that future is now.

Greg Cross is CEO and Co-founder of Soul Machines.

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