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CNN+ draws fewer than 10,000 daily viewers: report

CNN+ draws fewer than 10,000 daily viewers: report

The beleaguered cable network CNN appears to have another situation on its hands: the disappointing launch of its new streaming service, CNN+.

The service’s total daily viewership reportedly did not exceed 10,000, fueling speculation that the network’s new parent company, Discovery WarnerMedia, could be pushed to cut costs even as CNN+ attempts to take off.

The left-leaning network’s latest black eye comes after a turbulent year when its chief Jeff Zucker stepped down after admitting to a consensual relationship with Alison Goulst, his former lieutenant in the company. It also comes after star broadcaster Chris Cuomo was fired for being involved in advising his brother, former New York Governor Andrew Cuomo, as he faced a sexual harassment scandal.

The fledgling broadcast network has pushed for big names to attract people to the service, including the appointment of former Fox News anchor Chris Wallace.

CNN+ first began broadcasting content on March 29, although there were some technical issues. The $5.99 per month subscription service wasn’t available on Roku until Monday, and it’s still offline for those with Android TV.

The small audience, first reported by CNBC, does not bode well for the channel’s future, especially after the network pumped an estimated $250 million to launch and market the service.

By contrast, cable channel CNN brings an average of 773,000 viewers per day, far behind the leading Fox News and second-place MSNBC.

David Zaslav, President and CEO of Warner Bros.  Newly formed Discovery, makes tough decisions about the future of the streaming service.
David Zaslav, President and CEO of Warner Bros. Newly formed Discovery, makes tough decisions about the future of the streaming service.
AP

Executives will likely make cuts to CNN+, according to Axios. The network planned to invest $1 billion in the streaming service over the next four years, but that seems less likely given the service’s paltry numbers so far.

The minimal viewership is a far cry from the initial expectations given to network executives.

The network expected CNN+ to reach nearly two million subscribers in the United States within its first year of operation.

By the fourth year, the service was expected to have between 15 million and 18 million subscribers.

CNN+ has been promoted with a marketing campaign promoting the acquisition of former stars from rival networks, including Wallace, Casey Hunt, Alison Roman and Stanley Tucci.

The fate of CNN+ likely lies in the hands of David Zaslav, CEO and president of Warner Bros. Discovery.

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